Don Tapscott

Don Tapscott
Professor of Management, Joseph L. Rotman School of Management, University of Toronto
Fellow, the World Economic Forum
Chairman, Moxie Insight

Speech: New Media and New Solutions for a Connected Planet

– The global economic crisis is symptomatic of a fundamental change. The industrial age and its institutions have finally run out of gas
– The mass production, mass media, mass distribution, mass marketing, mass education model is no longer appropriate for a networked age
– We need to rebuild all of our institutions from corporations, government, science, the university, health care, and global problem solving around five new principles

Don Tapscott è ritenuto a livello internazionale una delle maggiori autorità mondiali in merito alle tematiche di innovazione, media e impatto sociale ed economico sulla tecnologia, grazie anche alla sua capacità di anticipare costantemente i trend futuri del business. Tapscott parla di temi omnicomprensivi come la crisi economica mondiale, la Net Generation, la tecnologia e i suoi effetti sul marketing, sul talento e sull’innovazione, imperativo indispensabile per attuare strategie di successo.

Autore di bestseller mondiali come Wikinomics e Macrowikinomics, affianca il suo lavoro di scrittore a quello di Chairman dell’azienda Moxie Insight, è membro del World Economic Forum e Professore di Management presso la Rotman School of Management dell’Università di Toronto.

“We believe the world has reached a critical turning point: reboot all the models, approaches and structures or risk institutional paralysis or even collapse.”
(Don Tapscott)

Background

Don Tapscott is one of the world’s leading authorities on innovation, media, and the economic and social impact of technology. In 2011 Don was named one of the world’s most influential management thinkers by Thinkers50.

He has authored or co-authored 14 widely read books. His 1995 hit The Digital Economy changed thinking around the world about the transformational nature of the Internet and two years later he defined the Net Generation and the “digital divide” in Growing Up Digital. His 2000 work, Digital Capital, introduced seminal ideas like “the business web” and was described by BusinessWeek as “pure enlightenment”.

Wikinomics: How Mass Collaboration Changes Everythingwas the best selling management book in 2007 and translated into over 25 languages. The Economist called his newest work Macrowikinomics: New Solutions for a Connected Planet a “Schumpeter-ian story of creative destruction”.

Over 30 years, he has introduced many ground-breaking concepts that are part of contemporary understanding. His work continues as a the Chairman of Moxie Insight, a member of World Economic Forum, Adjunct Professor of Management for the Rotman School of Management at the University of Toronto.

Video

Big Think Interview With Don Tapscott